Ross Dawson posted a new blog post highlighting the advances being made to measure Twitter influence. He cited a study that tracked activity of 12 popular users.
And though this isn’t the end all be all…it does show that the ruler being used to measure return is constantly being improved.
My question is: has your ministry signed up to be measured?
With all the hours, effort, resources, and talent that you use to “brand” yourself, how do you know you’re making a difference?
Is it by activity? That can’t be it. The children of Israel went around the same mountain for years, did they get anywhere?
It was a lot of activity…but not a lot of progress!
Again: do you measure results so you can effectively manage resources (in social media that is)?
Probably not.
E-marketer released a survey where 84% said that they don’t measure any type of social media ROI.
Wow.
Now to be perfectly honest, there are some things that cannot be quantified…as you well know. And there are a lot of things we don’t have control over. Somethings only the Lord gives increase in.
But does that mean we shouldn’t have better measurements? So we can see where we get the greatest and least return? The most and least profit?
You decide.
What are your thoughts?
