Archive for November 28th, 2009

What Barack Obama Taught Me About Marketing

Mike Holmes | November 28, 2009 | Comments Comments

Was it because AdAge named him Marketer of the Year?
No…
Was it because he raised $639 million in campaign contributions, nearly doubling McCain’s $335 million?
No…
Was it the way he used Web 2.0 to galvanize and speak to thousands?
No…
What was it then?!
Easy… his follow up strategy.
What??
Nobody can dispute it: he ran a phenomenal campaign!! He literally transformed [...]