TV has gone digital. Music has gone digital. Movies have gone digital. What are you waiting for to make your book digital? Do you have a book you wrote in the 90’s? Well, let’s re-release it. This time let’s try something different. Offer it digitally. The results will increase more than your pockets.
E-books are great as a marketing tool. But it is a marketing tool that too needs to be marketed. E-books are very flexible. Rather than carrying a big box of heavy books, just bring your laptop, PDA or, even, your mobile phone. Email it or text in seconds.
Would you rather read a hard copy of a book or directly from your phone? Why?
In our current microwave generation, we want everything fast. An e-book can make things easier for the reader to skim through, search for keywords, change the font size, or print specific sections. Overall, an e-book is more flexible and functional.
For the customer who wants product NOW and doesn’t want to wait 2-3 weeks for shipping, the e-book is a dream. Just search, find, pay, download and read in minutes.
For the writer, this is a much more cost effective method. There is no mass printing or fulfillment cost. For the reader, instead of installing more bookshelves, just free up some space on your hard drive. Sometimes an entire collection can fit on one CD.
Poll: Would you prefer your favorite Christian writer’s next release be a hard copy, e-book or both?
About the Author: Terrell McTyer is the founder and CEO if M/I Promotions. They work to “Promote the Industry of Ministry with Kingdom Excellence.” They specialize in electronic marketing (eblasts) and specialize in marketing consulting/execution for pastors, churches, ministries, Christian music artists, faith-based non profit and Christian business owners. You can him on Facebook and follow on Twitter.
