Why I’m Giving Away My Audiobook…and How You Can Get in on the Action

Why am I giving away my audiobook? A couple of reasons:

That’s what Rick Warren did for Purpose-Driven Life. Years before he wrote his first book, Purpose Driven Church and followed it up with a website: Pastors.Com. The membership of the website grew to 85,000 pastors who saw Warren as trusted advisor. He enlisted their help with the [...]

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The Importance of ‘Purpose’ for the Christian Entrepreneur

Entrepreneurs are more than those actively involved in building a business enterprise. Truth be told, an “entrepreneur” is someone who takes possession of a venture or idea and assumes responsibility for the outcome; it’s someone who takes control of his or her life and assumes responsibility for it. A “Christian entrepreneur” does that to [...]

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What the Early Church Taught Me About Sales and Marketing

Alright I admit…I haven’t been here much.
Reason being: I have been more focused on selling my book than marketing my book. Aren’t sales and marketing the same thing?
Uh…no!
“Marketing” builds an awareness and hunger of your product or service and “sales” transfers your product or service into the hands of another.
Sales is the most important of [...]

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What 50 Cent Could Teach Christian Entrepreneurs (part 3)

Alright…we’re finishing up. I must admit it’s been cool looking at the wheat and tare of Curtis Jackson (aka “50 Cent). For those of you who still question why I chose him, let’s review the fruit of his business acumen:

Started selling crack at 12, and by his mid-teens was overseeing a drug operation that was [...]

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What 50 Cent Could Teach Christian Entrepreneurs (part 2)

Okay…so I wanted to jump back in where we left off
Find a way to stand out
Think about it: you’re doing everything you can to break into the music business…and then you finally break in! But now you find out you’re a commodity–there are at least a hundred other rappers on the label just as hungry [...]

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